The holiday season is a time when packaging becomes not only a carrier of information about goods but also separate products and, to some extent, gifts that are meant to bring customers closer to the Christmas atmosphere. Cardboard, as a versatile material, holds a special place in packaging design, allowing for the application of innovative and elegant decoration techniques, especially for premium brands such as cosmetics and sweets. It’s worth noting that holiday images on cardboard packaging are subject to trends that change based on current consumer preferences, design directions, and general industry trends in packaging. As Daniel Stosik, Director of Production Preparation at Akomex Group, admits, there is currently a noticeable trend towards simplicity and minimalism being an expression of timeless elegance.
Daniel Stosik, Director of Production Preparation at Akomex Group
In today’s world, where the shopping experience is becoming as important as the product itself, packaging plays a key role. Cardboard, thanks to its flexibility, allows us to create packaging that not only protects the product, but also provides an aesthetic element, bringing elegance and modernity to the festive atmosphere. Customers expect not only taste, but also a visual and haptic experience. This could include the smoothness and texture of the surface, or other sensory qualities that can be experienced by touching the package. Christmas packaging is becoming an expression of attention to detail and uniqueness, satisfying the expectations of consumers for whom Christmas is a special time, including in the world of packaging.
First – practicality and trends in design and design
The design stage and overall appearance of the packaging often determines how the packaging will be managed by the customer – whether it will be thrown in the trash or reused. Some data indicate that the packaging design stage is up to 80% responsible for what happens to the packaging once it reaches the customer.Simplicity and minimalism in the design of holiday packaging are increasingly appreciated. Bright backgrounds, simple patterns and elegant fonts are in keeping with the modern approach to design. The eco-friendly trend is also finding its way into Christmas packaging. The use of natural colors, nature-related motifs and eco-materials emphasizes the sustainability of the product.
Second – elegance
The packaging industry is currently moving toward a variety of styles, with an emphasis on minimalism, ecology, tradition, personalization and innovative design approaches. Trends are evolving, adapting to changing consumer tastes and expectations. Brand owners very often turn to cardboard packaging, making it not only a functional item, but a real work of art that perfectly reflects the unique character of the holidays. The industry’s use of gilding and silver plating adds shine to the packaging, highlighting its uniqueness. Metallic details, thanks to modern printing techniques, bring subtlety and prestige to Christmas packaging. Using embossing, designers give the packaging a three-dimensional feel. Delicate bumps and dimples add texture, creating a unique tactile experience. The use of appropriate varnishes allows to achieve a shiny effect, highlighting specific elements of the package. This technique is great for projects where details are important.
Third – uniqueness
Customers are looking not only for quality products, but also for a buying experience. Packaging becomes an important part of the story, so they expect uniqueness. Customized designs and the possibility of personalization of packaging are valued by customers who are looking for something that will stand out from the competition. Premium customers expect elegance even in packaging. By betting on high quality workmanship and exclusive decorations, brands are gaining their recognition.
The introduction of limited-edition, Christmas-themed packaging can be beneficial for brands choosing to do so. Limited Christmas Edition products are usually perceived as unique and rare, which enhances the appeal of a particular company. Customers are more likely to buy when they feel like they are buying something special that will not be available outside of the holiday season.
